FC Porto and New Balance are taking things up a gear for the 2025/26 season, unveiling an Away Kit that merges style and ...

With the return of ADWEEK's Most Powerful Women in Sports honors, this year's judges grappled with the evolving definition of ...

The Premier League have unveiled the all-new PUMA match ball which will be used across the 2025–26 season. PUMA have assumed control of the competitions’s match ...

Welcome to Sportico's transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the ...

We all knew it was coming, but the wait is finally over. The brand-new PUMA Premier League ball for 2025/26 has been revealed ...

West Ham head into the 2025-26 season with Umbro once again supplying their kits, continuing a partnership that was extended ...

A New York Yankees logo may be among one of the most recognizable logos in sports, but on Saturday in the Champions League ...

Made up of 12 panels to ensure perfect balance ... pitch using the new ball. PUMA is committed to elite performance and product, something evident as a result of our new partnership.” ...

The footballing connection between Jude Bellingham and Vinicius Júnior appears to have broken down. What had long been an ...

How to upgrade tech at Gillette Stadium, Meta deal fuels the nuclear power boom, federal government reshuffles AI research ...

We sit down with Orange County SC owner and CEO James Keston to discuss the future of the USL, comparisons to MLS, and how he ...

LA28 landed a major partner in Honda, helping its push to secure $2 billion in Los Angeles Olympics sponsorships by the end ...