New Balance is turning its sights on soccer. The sports brand is partnering with Men in Blazers Media Network, or MIBMN, the ...

New Balance has unveiled the FC Porto home kit for the 2025/26 season — a visual tribute to ten years of shared success, ...

FC Porto and New Balance are taking things up a gear for the 2025/26 season, unveiling an Away Kit that merges style and ...

Coco Gauff competed in her first-round match at the 2025 French Open on Tuesday in Paris. The Grand Slam champion bested ...

With the return of ADWEEK's Most Powerful Women in Sports honors, this year's judges grappled with the evolving definition of ...

The Premier League have unveiled the all-new PUMA match ball which will be used across the 2025–26 season. PUMA have assumed control of the competitions’s match ...

Welcome to Sportico's transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the ...

A New York Yankees logo may be among one of the most recognizable logos in sports, but on Saturday in the Champions League ...

Made up of 12 panels to ensure perfect balance ... pitch using the new ball. PUMA is committed to elite performance and product, something evident as a result of our new partnership.” ...

How to upgrade tech at Gillette Stadium, Meta deal fuels the nuclear power boom, federal government reshuffles AI research ...