The footballing connection between Jude Bellingham and Vinicius Júnior appears to have broken down. What had long been an ...

New Balance has further expanded its apparel deal with Boston College to include the Eagles’ football program, marking the ...

FC Porto and New Balance are taking things up a gear for the 2025/26 season, unveiling an Away Kit that merges style and ...

The Premier League have unveiled the all-new PUMA match ball which will be used across the 2025–26 season. PUMA have assumed control of the competitions’s match ...

With the return of ADWEEK's Most Powerful Women in Sports honors, this year's judges grappled with the evolving definition of ...

We all knew it was coming, but the wait is finally over. The brand-new PUMA Premier League ball for 2025/26 has been revealed ...

Everton are expected to begin life at the Hill Dickson Stadium with continuity in midfield, as Idrissa Gueye closes in on a ...

There was a time when West Ham United’s transfer strategy seemed disjointed, reactive and defined more by opportunity than ...

Welcome to Sportico's transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the ...

Paris Saint-Germain is the first global sports team to confirm Bitcoin holdings, as football crypto sponsorships surge 64% year-on-year across Europe.

Paris Saint-Germain (PSG) is the first professional sports club to add Bitcoin to its treasury. PSG Labs head Par Helgosson ...

This week on Yahoo Finance Sports Report, host Joe Pompliano takes a look at some of this week’s biggest headlines in the sports business world that you and your portfolio need to know. From ...