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Why David Zaslav Was Wrong to Get Rid of HBO’s Name in HBO Max
A little more than two years after lopping “HBO” off of the streamer’s name to create the breezily-named Max streamer, Warner ...
Warners Reverses Course: Changes Max’s Name Back to HBO Max
WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...
Observer1 uair an chloig
Dropping HBO Was a Mistake, and Warner Bros. Discovery Isn’t Afraid of Admitting It
Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and ...
Yahoo4 lá
Why David Zaslav Was Wrong to Get Rid of HBO’s Name in HBO Max
The name Max has, not a moment too soon, gotten the axe. A little more than two years after lopping “HBO” off of the streamer’s name to create the breezily-named Max streamer, Warner Bros.
Max or HBO Max? Here's why the streaming platform changed its name again
Warner Bros. Discovery is changing the name of its streaming platform back to its original name, HBO Max. Launched in 2020, ...
Bounding Into Comics1 lá
Warner Bros. Discovery Is Reverting Max’s Name To HBO Max This Summer In A “Quality Over Quantity” Move
Warner Bros. Discovery came to their senses and will switch Max's name back to "HBO Max" starting this summer.
Warner Bros. rebrands Max— formerly HBO Max — back to HBO Max
Warner’s decision to drop HBO from HBO Max in 2023 followed its move to merge its HBO dramas and Warner Bros’ content across ...
Paste Magazine4 lá
Max Is Changing Its Name Back to HBO Max (Again)
Two years after dropping "HBO" from the name, Max is HBO Max once again ... while of course not acknowledging that any ...
Old is new again: Max is going back to the name HBO Max
Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.