AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Google’s recent decision to hang on to cookies indefinitely risks perpetuating the worst parts of the digital ad business.

The era of fragmented, adversarial ad tech is winding down. A new paradigm is emerging defined by AI-first, end-to-end ...

Frequency capping has long relied on a static “set it and forget it” mindset: once every 24 hours, three times every seven ...

Lindsey Edwards, VP of product management at LinkedIn, takes us inside the company’s video strategy, which now includes CTV ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...