Inclusive ads impact the purchasing behavior of 77% of LGBTQ+ consumers, according to data from Disqo and Do the Werq.

With streaming now representing more than 40% of its total upfront volume, the entertainment giant is looking to gird itself ...

Ahead of the 2026 FIFA World Cup, the Cheez-It and Pop-Tarts marketer has teamed with U.S. Soccer, the governing body for MLS ...

Players within the existing SpongeBob Tower Defense game in Roblox can collect cans of the new Pineapple Paradise flavor as ...

The return of the chain’s Snack Wrap has spurred competitors including Popeyes and Taco Bell to launch and advertise around ...

Approximately one-third of Gen Z and millennials surveyed by Gale said they stopped using a loyalty program because it felt ...

The grocery giant teamed with Made Music Studio to expand on existing brand elements and engage with evolving consumers.

Activating shopper audiences is the goal of a pact wedding Criteo’s commerce media data with WPP Media’s large marketing ...

Looking to cut through category sameness, “Engineered for Whatever” leverages dark humor and grit to show how Columbia’s gear ...

The fast-food chain has featured the TikTok personality in a series of campaigns that harken back to the racy ads it ran over ...

Inspired by a cultural trend that spans social and traditional media, the edgy campaign began as an idea from The Martin ...

A robust marketing strategy includes an ad campaign across digital and physical channels, a Substack newsletter, an in-person ...