During a visit with Selena Gomez at the Rare Beauty offices in Los Angeles, Allure features director @diannamazzone witnessed her deep connection with her staff and commitment to the business she founded. As she explained to the assembled employees (only half-jokingly): “I’m sorry that I decided to be an actor and a singer now, because I wish all of my time could be here.” That passion comes through in a brand that centers the appeal of the products above the personality of its founder. Find out